Plus, since fewer companies will go the extra mile to create video, this method puts you one step ahead in the climb from the inbox! - A. It’s been proven that email with video (even using “video” in the subject line) garners more engagement-both opens and clicks. While you cannot play video within an email, you can certainly place an attractive video thumbnail with an irresistible play button. By piquing their curiosity, you can increase your open rates and response rates, resulting in more engagement and ultimately more profitable email campaigns. From there, you can tell the whole story followed by whatever call to action you are trying to achieve. This will grab the readers’ attention and pull them in. I like to craft my emails at the height of climax for a story. Make your newsletter something they take the time to scan through and find value in. Include current events, changes in legislation, conferences, tips they can do themselves and other relevant information. If possible, segment your clients by industry so that you can deliver relevant information that pertains to their space. Using creative subject lines that demonstrate value and exude personality will help your emails stand out in the most cluttered inboxes. Consumers are inundated with hundreds of emails per week, most of which will never be opened. No matter how captivating the contents of your email might be, the chances of its being seen are slim without sparking your reader’s interest with a catchy subject line.
Spark Their Interest With Snappy Subject Lines
Doing so will make your email more noticeable as a notification badge on mobile/desktop, help it stand out in a sea of default font-colored emails and earn that open. A great way to do this is by adding relevant emojis in your subject line. Before you can even get into engaging your customers or leads within your email, you have to first grab their attention and convince them to open the email.
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